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Types of Surveys
° Telephone
° Online
° Focus Groups
° Intercept Interviews
° Mail Out Surveys
° Mystery Shopping
Types of Research
° Primary
° Secondary
Services
° Market Research
and Consulting
° Research Design
° Questionnaire
Development
° Recruiting
° Moderation
° Fielding & Coding
° Tabulation
° Data Analysis
° Reporting
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Primary Research - Primary data are those collected for the project
at hand. When Acti-Dyne Survey Research uses its own phone
group or website to collect data for a client it is engaging in primary
research. This is the main service offered at Acti-Dyne Survey Research.
Secondary Research - Commonly referred to as historical or data
previously collected and assembled for some project other than the one
at hand. Secondary information can often be found in libraries, or
available from the government such as the U.S. Census data, or even from
past company files or research collected on other research projects.
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Defining a New Research Opportunity
Planning a Research Proposal
Client Authorization
Survey Design
Sample Planning
Interviewer Training
Pretesting the Survey Instrument
Finalize the Questionnaire
Coding Development
Data Collection & Call-Backs
Validation
Editing & Coding
Data Analysis
Final Report
Presentation
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